What’s four times clearer than HD? The Sony 55″ XBR 4K Ultra HD TV [$3499]of course. Once you’ve seen the world in 4K Ultra High Definition, there’s no looking back. With Sony 4K Ultra HD, breathtaking detail is depicted with pinpoint accuracy for the most natural images. You also get the widest color spectrum we’ve ever offered. It’s quite simply the most immersive, highest resolution TV experience possible.

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