Keeping up with ice packs is lame. Well you don’t have to any more. Packit’s Freezable 9-Can Cooler [$25] is the first soft-sided can and bottle cooler that chills like a fridge without needing ice packs. Incredible cooling technology in a compact, collapsible design that’s far superior to hard-sided coolers. Also a personal lunch bag that fits two meals, this small portable cooler is a game changer for both work and play. Pack two meals or an assortment of drinks—it fits 9 12oz cans, 6 12oz cans and snacks or 6 20oz bottles. The Freezable 9-Can Cooler features rugged high-denier material that protects items against dirt, sand and water, making it perfect for the beach, camping, boating and more. There’s a reflective tab for increased visibility and safety, plus two mesh pockets for exterior storage.