100 million active users are generating 40 million photos a day on Instagram? Instagram is well known for its many filters that transform your photos, from vintage photos to grungy photos. With them, flowers, food, and your girl’s boudoir art photos. The filter you choose says more about you than the picture. The infographic below from marketing firm Marketo explains the psychology behind Instagram filters, and profiles the personalities of the photographers who use them.

Find your Instagram Personality