Tonic water and the Schweppes Man. It’s not the most glamorous thing in the world, but with the right spokesman you can turn it into a product that aspiring gentleman all over the world want to buy. In 1955 Schweppes turned to advertising genius David Ogilvy to create a campaign for their tonic water. Instead of creating a fictional character to be the face of Schweppes, Ogilvy used Commander Edward Whitehead, an executive of Schweppes who came to the U.S. to oversee American distribution of Schweppes tonic water. #throwbackthursday

Via Art of Manliness