The Big Shot Cruiser [$364] comes in two frame styles with a myriad of component color combinations as well as fender and rack add-ons for added versatility. Using the company’s online bike building tool, customers can first choose between a low and high bar frame style. Then, there are up to nine color options for the frame as well as the barefoot-friendly pedals, rims, tires, chain guard, grips, handlebar and saddle. Finally, users can add stainless steel front and rear fenders and Dutch-style cargo racks with wood inlays for a small additional charge. In all, there are over a million different combinations available.

Buy: Big Shot Bikes