The Rapala Shadow Rap [$10) combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish to strike in three ways: on the kick, on a slow fading fall and on the snap back to life. Most jerkbaits swim on a forward plane with each jerk. Not the Shadow Rap. It kicks almost 180 degrees right then left, so it can be fished nearly in place with very little forward travel, keeping the flickering fade of the Shadow Rap right in a fish’s strike zone. Available in both standard and deep models, the Shadow Rap is available in 14 incredibly lifelike color patterns.

Buy: Rapala